About us
MANAGEMENT WORDS
Born in Hong Kong, Dr. Ken Chu is the Chairman and CEO of Mission Hills Group. He holds a Bachelor’s degree in Business Administration from Canada’s University of Western Ontario, and was awarded an Honorary Doctor of Law degree by his alma mater in 2007 for his contributions in sports and leisure developments and community services in China and Hong Kong.
He joined Mission Hills Group in 1995 upon completing his studies abroad and immediately assumed an integral role in the company. Under his leadership, Mission Hills Group skillfully transformed the desolate outskirts of Shenzhen and Dongguan into an international resort destination. The full-service, luxury retreat features 12 golf courses designed by golf legends and professionals from five continents, four clubhouses, three award-winning spas, two five-star hotels, golf academies, Asia’s largest tennis facility with 51 tennis courts and professional tennis academy, numerous fine dining establishments and exquisite private residences. Mission Hills has been accredited the “World’s Largest Golf Club” by the Guinness World Records. It has also been named a 5A Level Tourist Attraction by China’s National Tourism Administration.
Dr. Ken Chu's Speech About Mission Hills Eco Trail
Dr. Ken Chu - Chairman and CEO of Mission Hills Group
Caring for Mother Earth and supporting a clean environment continue to be major priorities for Mission Hills. As the largest integrated resort company in China, and among the largest in Asia, we have put sustainable tourism practices at the forefront of our hospitality and guest services. Our green initiatives range from establishing more than 30 kilometers of nature and cultural heritage hiking trails and environmental education centers at each of our top three resorts - Mission Hills Shenzhen, Mission Hills Dongguan, and Mission Hills Haikou – to the use of innovative sustainability technologies and environmentally-friendly practices featured in these pages.

Twenty years ago my father was a pioneer who brought golf to China. In continuing to build upon his successful work, my goal is to bring sustainable tourism practices to China on a new and larger scale to raise awareness among international travelers and Chinese citizens about the importance of protecting our planet. At Mission Hills we have also embraced this in our golf operations, including a hand weeding program and a solar pest control system that has reduced the use of chemical treatment for grass maintenance by more than 50 percent. We are also working closely with the UK-based Golf Environment Organization to expand our sustainable golf practices. Other efforts include implementing recycling programs, the use of heat recovery systems to supply hot water at each Mission Hills resort, and the use of solar and wind hybrid street lights, along with LED lighting, to maximize energy conservation.

While we are proud to be recognized internationally for our sustainability efforts, including Mission Hills being honored in the British House of Commons with their Green Heroes Award, our most important commitment remains helping to protect the natural heritage of our fragile planet for future generations. We hope you will join us on this journey.
EVENTS
ECO TRAILS
ECO-Diversity Trail Haikou
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ECO-Heritage Trail Haikou
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ECO-Forest Trail Dongguan
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ECO-Leisrue Trail Shenzhen
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SPECIAL FEATURES
ECO-Diversity Trail Haikou
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ECO-Heritage Trail Haikou
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ECO-Forest Trail Dongguan
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ECO-Leisrue Trail Shenzhen
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